Cyber Reporters
Saturday, May 28, 2022
  • Login
  • Politics
  • Sports
  • Entertainment
  • News
  • Trending
  • Gossip
No Result
View All Result
  • Politics
  • Sports
  • Entertainment
  • News
  • Trending
  • Gossip
No Result
View All Result
Cyber Reporters
No Result
View All Result
Home News

Advertising Industry Reject Lai Muhammed’s Controversial Order

Uche Nweke by Uche Nweke
01/04/2021
in News
0
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter

The Heads of Advertising Sectoral Groups (HASG) have rejected the Federal Government’s fine for advertisements placed on foreign owned media channels and production of content abroad by advertisers.

This was stated via a press release signed by the HASG on Wednesday, 31 March.

RELATED POSTS

Abba Kyari Seeks Fresh Bail, Claims Threat To Life

FG Slams Homicide Charges Against Osinachi’s Husband, Peter Nwachukwu

The statement on the fine was attributed to the Minister of Information and Culture, Alhaji Lai Mohammed, which was reported widely on many leading newspaper channels on Monday 29th March 2021.

In the honorable Minister’s comment during discussions on the NTA Good Morning Nigeria show, he stated that Nigerian brands that run adverts during foreign matches must compulsorily advertise during Nigerian Premier Football League games.

The Minister also stated that brands that produce their advertising materials abroad will pay a fine of N100, 000, each time such adverts are run, adding that advertising materials promoting Nigerian brands must be directed and authored by Nigerians inside the country.

In response to the Minister’s statement, the HASG explained that advertisers put their advertising investment where the eyeballs of Nigerians are.

“The media decisions are driven by the consumers’ interest, passion, inspiration and aspirations. CNN and other international news channels are watched by Nigerians locally and internationally, the world is now a global village and Nigerians do not only live within our physical boundaries. Nigeria based news channels and contents developed locally are also consumed across many countries beyond our borders, with no special fines and levies imposed on companies who place adverts within them” they stated.

READ ALSO: Beyond Watching TV, Pay-TV is Bringing More Benefits to Subscribers

While understanding the merits of supporting the local industries, the HASG still urged the Minister to allow the support for locally produced content develop organically sighting the example of the Nigerian music and entertainment industry, as well as the movie industry, which only developed through organic growth and creativity of the practitioners and not by forced legislative fiats.

They stated that the government can support the growth of the industry by funding it in the areas of technical infrastructure, content development grants, and investment in tools of measurement of advertising effectiveness and efficiency.

The HASG further urged the Minister as well as the National Assembly to engage and involve the industry players and practitioners more, especially in formulation and development of policies that will affect the industry.

The HASG as a body is made up of Advertisers: Advertising Agencies, Media Agencies, Marketing Activation Agencies, Out-of-home Media Agencies and Broadcasting Company groups.

Post Views: 64
ShareTweetPin
Uche Nweke

Uche Nweke

Related Posts

Abba Kyari Seeks Fresh Bail, Claims Threat To Life

Abba Kyari Seeks Fresh Bail, Claims Threat To Life

by England
27/05/2022
0

Former Commander of the Intelligence Response Team, DCP Abba Kyari, currently standing trial for alleged drug trafficking appealed to the...

FG Slams Homicide Charges Against Osinachi’s Husband, Peter Nwachukwu

FG Slams Homicide Charges Against Osinachi’s Husband, Peter Nwachukwu

by England
27/05/2022
0

Peter Nwachukwu, husband of late popular gospel artist, Osinachi, has been slammed with 23-count charges by the Federal Government over...

Buhari Sacks Godwin Emefiele of His Job as CBN Governor

Reports Of Emefiele Sack Untrue – CBN

by England
25/05/2022
0

The Central Bank of Nigeria, CBN has debunked reports that its Governor, Godwin Emefiele was sacked. Several online media platforms...

Marginalization of the Igbos May Lead to Nigeria’s Extinction- Paul Play

Marginalization of the Igbos May Lead to Nigeria’s Extinction- Paul Play

by England
25/05/2022
0

Nigerian veteran singer, Paul Play Dairo has disclosed that the continuous marginalization of the Igbos may lead to the extinction...

Families Urge FG to Fast Track Release of Abducted Relatives

Families Urge FG to Fast Track Release of Abducted Relatives

by England
24/05/2022
0

Families of passengers abducted by terrorists in the Abuja-Kaduna train in March have called on the Federal Government to fast...

Next Post
Crown Elite Youth Club Organises 2-Day Basket Ball Championship at the Indoor Hall of the National Stadium

Crown Elite Youth Club Organises 2-Day Basket Ball Championship at the Indoor Hall of the National Stadium

England face Italy in Euro 2020 final live on StarTimes

England face Italy in Euro 2020 final live on StarTimes

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Home
  • About Us
  • Advert Rates
  • COVID-19 News
  • Contact Us
  • Privacy Policy
  • Disclaimer

www.cyberreporters.com © 2022

No Result
View All Result
  • Politics
  • Sports
  • Entertainment
  • News
  • Trending
  • Gossip

www.cyberreporters.com © 2022

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In